This user guide will show you step-by-step how to create item bundles for your event.
What are Bundles?
Bundles are a feature that allow you to assign child sale items to a parent item. Bundled items are free and are added automatically to the customer's basket when they reserve the parent item. This provides customers with the convenience of purchasing a package of items with just one click, while also presenting an upsell opportunity for promoting and selling additional items.
This feature was designed as an enhancement to the Cashless solution and enables the bundling of tickets with tokens, a custom currency used within Cashless. With this feature, customers can conveniently pre-purchase currency by selecting specific ticket and token bundles. The token currency can then be used to make purchases within the closed-loop environment of the Cashless event. By including tokens with their tickets, customers eliminate the need to top up and credit their account or wristband upon arrival, streamlining the process.
Although bundles can be utilised to promote the sale of merchandise products alongside concert tickets, such as a 'Fan Ticket' that includes a T-shirt or concert program for collection at the event, it's important to note that the feature is not intended for bundling multiple events together or for the creation of ‘Family Tickets’. Its primary purpose is to enhance the sale of additional items in conjunction with individual sale items like event tickets or season tickets.
An excellent example of a bundle, apart from the Cashless token/ticket combination, is an Adult ticket paired with a bundled child ticket. Customers have the flexibility to purchase either the individual Adult ticket or opt for the Adult/Child bundle, which includes two tickets. Conversely, a poor example would involve creating a 'Family Ticket' bundle that consists of two Adult tickets and two Child tickets. In this case, an additional sale item (the 'Family Ticket') has been introduced, resulting in the customer receiving five tickets. This scenario could create complications if there are capacity restrictions at the event and pose challenges when attempting to generate reports on sales and attendance.
Adding Sale Items
Once you have created your event, you will need to create the sale items in order to create an item bundle.
1. On the event dashboard select ‘Add tickets’, ‘Add season tickets’ or ‘Add products’ in the ‘Actions’ section for the parent item:
2. Once you have created or added sale items to the event then you can start creating the bundle.
Building the Bundle
1. Select the sale item (ticket) to be the parent item. In this example, we will be bundling together a ticket with a product.
2. Scroll to the bottom of the ticket page to see the ‘Bundled items’ section
3. Click the "Add bundled item" button.
4. A pop-up will appear to enable you to assign any pre-existing sale items and create the bundle.
5. You can add as many items as you wish by repeating the step of clicking ‘Add bundled item’.
6. Once you have added your items, it will look like this:
Click ‘Save’
The bundled items will show like this on the main event dashboard:
Here is an example event with a ticket/product bundle ("Hospitality")
This is how it looks to a customer using the Ticketshop:
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